Pacific Biochar was recently featured in an article by the Wall Street Journal.
The article is titled “Ancient Farming Practice Draws Cash From Carbon Credits, [subtitle] Biochar, which pulls carbon from the atmosphere, is embraced by companies to offset emissions”. The author, Amrith Ramkumar, and photographer, Alexandra Hootnick, did a great job documenting a bit of what we’re up to these days.
Opening sentences from the article:
“Forget whiz-bang technologies that are supposed to solve climate change. An ancient agricultural practice that removes carbon from the atmosphere is getting fresh attention and game-changing cash from big companies.
Biochar is a black substance similar to charcoal that when buried underground sequesters carbon dioxide, the primary greenhouse gas that causes climate change. It has long been used to improve soil. Now it has suddenly become a lucrative business thanks to carbon credits that companies use to offset their own emissions.”
Link to full article here: https://www.wsj.com/articles/ancient-farming-practice-draws-cash-from-carbon-credits-a803aee1
I’d also like to give a shout out to Andy Poncia of Poncia Fertilizer for hosting the photographer at the their compost yard, Jason Belt of Norcal Trucking for delivering on-time (like always), and to Guillermo Perez of Stag’s Leap Wine Cellars for graciously hosting the photographer at their vineyards (featured in the article) on a beautiful Saturday.
– Josiah Hunt, CEO
(The image for this post, which is a screen shot from the WSJ website, is credit to Alexandra Hootnick.)